Ecotourism as a medium of promotion and learning Japanese traditional culture

After going through the pandemic for approximately two years, enthusiasm of foreign tourists to come Japan would still high. This proves that tourism is leading sector exchange Japan. Apart from being a exchange, can also promote uniqueness their country, including Japanese traditional culture. promotes its culture one concepts sustainable tourism, which ecotourism. Ecotourism not just an activity prioritizes nature as attraction but aims preserve environment and improve cultural welfare local community. study explains role ecotourism medium promoting learning The method used in this qualitative descriptive method. results indicate with collaborations between stakeholders. Furthermore, learn about various activities offered by destinations.